The Facebook Beautification Project was a campaign created by Hey, for Gene Juarez Salons & Spas to help extend their reach to a more youthful audience. The campaign consisted of people coming to multiple Gene Juarez locations and getting photographed by a professional fashion photographer after they had their hair and makeup done by the Gene Juarez stylists. The photos were then uploaded to the Gene Juarez Facebook app gallery where people were able to go and tag themselves and use their photo as their new profile picture. My part of the campaign was to create the advertising and UI style guides and design the Facebook app and all online advertising. This campaign won a Silver ADDY © Award for Digital Advertising and Social Media.
The Campaign to Make Mother’s Day a Three Day Weekend was the campaign created by Hey, for Gene Juarez Salons & Spas to help boost gift card sales and bring awareness to the Mother’s Day holiday. The campaign consisted of a print petition, a video created from a petition signing event held at the Gene Juarez location in downtown Seattle, a Facebook app that housed that video and petition, and various online advertising pointing to that app. I again designed the design of the Facebook app and the online advertising. People could come to the Facebook app to sign the petition for the campaign and also watch the video of the petition signing event. The campaign over-reached the 10,000 signature goal.
Agency: Hey,
