To family with their new brand look of Luxurious Adventure, I partnered with a copywriter and conceptualized and produced print and online banner ads for Holland America Line. Inspired by the excellent service aboard all Holland America Line cruise ships, these print ads were featured in top-of-the-line travel and leisure magazines such as Food & Wine, Mariner, T Travel, New York Times Magazine, Encore, Travel & Leisure, Departures, Porthole, Cruise & Travel Lifestyles and Oprah and were also resized and featured in tablet versions of those magazines. This series of banner ads utilized facets and the new copy direction to advertise varying cruise destinations and packages. Click on the link below to watch an example of the facet animation I created used in these banners. Motion graphics were also refreshed in the new look and featured are keyframes from the Alaska cruise product videos I designed to then be animated.
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