Thoughtful is the word that was used to define the re-brand of Mutual of Enumclaw, the 150 year old insurance agency that came to Hey, looking for advertising help. When establishing a new brand guide for the company, the combination of “humble, yet powerful” inspired Mutual of Enumclaw’s new look.
The first advertising campaign debuted this re-brand and consisted of outdoor, TV, and online banner ads, with the billboards running in Salt Lake City, UT, Eugene, OR, and Spokane, WA. All of Mutual of Enumclaw’s brand collateral needed to be refreshed as well, and featured are selected pieces that demonstrate the brand’s new design guidelines that I created.
Agency: Hey,
